What makes TikTok’s algorithm succeed? And why can’t Instagram, YouTube and Twitter replicate it? It’s simple, and something social media marketers have seen coming for a long time.
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Social media provides a unique opportunity for businesses and brands to connect with their audiences in an authentic manner and on a massive scale. Here are just a few ways that a B2C business can benefit from having an active social media presence.
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Despite the claims of many inflammatory headlines, Instagram’s algorithm has been the same since 2018. Things have changed (Reels launching, Shopping being given its own tab, etc) but the core of how the algorithm works has remained stable. Here’s how it works.
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Followers are a popular way to track growth, but many social media marketers consider it to be a vanity metric. The key to growing your audience, increasing loyalty with existing followers and paving the way to conversions is engagement.
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We all eventually got on board with Instagram Stories, so can we expect the same level of engagement with Reels down the line? Not unless they change some pretty major elements of Reels to compete with TikTok.
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This is your first impression on potential followers, who can become potential customers and clients for your business. With an engaging bio you can communicate to anybody exactly what they can expect from your feed, and the value you can add to their social media experience.
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Here are some simple ways to up your social media game when diving into the addicting and creative world of online video.
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Despite the best of intentions, many businesses fail to hit the right note during pride. This can result in appearing out-of-touch to loyal customers at best, or public humiliation and a call for boycotting your business at worst.
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