Followers are a popular way to track growth, but many social media marketers consider it to be a vanity metric. The key to growing your audience, increasing loyalty with existing followers and paving the way to conversions is engagement.
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This is your first impression on potential followers, who can become potential customers and clients for your business. With an engaging bio you can communicate to anybody exactly what they can expect from your feed, and the value you can add to their social media experience.
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Despite the best of intentions, many businesses fail to hit the right note during pride. This can result in appearing out-of-touch to loyal customers at best, or public humiliation and a call for boycotting your business at worst.
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