Write The Perfect Instagram Bio
Creating the perfect Instagram bio is incredibly important - and not for the vain reasons that some may think. This is your first impression on potential followers, who can become potential customers and clients for your business. With an engaging bio you can communicate to anybody exactly what they can expect from your feed, and the value you can add to their social media experience. Here is exactly what you should put in your Instagram bio.
What You Do & Who You Are
This element will be different for influencers looking to grow their impact, and for businesses aiming to attract more clients.
Businesses & Brands
Include, in one short sentence, exactly what you do, who you do it for, and the result that you deliver. For example, a florist may write “Designing colourful floral arrangements for special events.” If somebody is looking for a florist to decorate their anniversary celebrations then they will know that this person is exactly who they’re looking for, and the style of floral arrangement that they can expect. This will help to attract the right followers.
Personal Accounts
While you may not be selling a business to your audience it is still important that they understand who you are and why they should follow you. A fashion influencer competing in a crowded market can use their bio to show what makes them different - whether it’s by pointing out that they wear luxury brands, wear only colours from a certain colour palette, or are providing much-needed representation. Communicate what you do effectively to stand out from other accounts in your niche.
Add A Call-To-Action
Adding a CTA to your bio allows you to extend your audience’s interaction with you. Whether you want to encourage people to visit your website, watch your latest YouTube video, or send you a direct message to enquire about prices, your bio is the perfect place to promote it.
Utilise All The Space
In addition to your bio there are other ways to maximise the user’s experience when they’re on your page. You can create Instagram Highlights, add your website to the link section, include an email so that people can contact you, and link to another Instagram account that you may run. Don’t let your first impression stop at the bio.
Bonus: Change Your Name
Optimising your name is critical for coming up in SEO on Instagram. Your ideal audience won’t be able to find you by searching “Brian”, but if you have your niche or what you offer in your name then people can use that to find your account. For example, if you run a tour company that shows tourists the best local food in Saigon then having your real names, or even your company’s name, as your Instagram name won’t bring in more customers. By changing your name to “Saigon Food Tour” people searching these words on Instagram are more likely to come across your account. In addition to this, if your account performs well it may even show up in Google’s search engine. Don’t miss out - switch your name now and watch your qualified audience show up for you!
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