We all eventually got on board with Instagram Stories, so can we expect the same level of engagement with Reels down the line? Not unless they change some pretty major elements of Reels to compete with TikTok.
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This is your first impression on potential followers, who can become potential customers and clients for your business. With an engaging bio you can communicate to anybody exactly what they can expect from your feed, and the value you can add to their social media experience.
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