Why Small Businesses Need Social Media
Social media provides a unique opportunity for businesses and brands to connect with their audiences in an authentic manner and on a massive scale. Here are just a few ways that a B2C business can benefit from having an active social media presence.
Increased Awareness
Social media can help get your brand out there to more people in a number of ways, including (but not limited to):
People may want to tag your account in their posts - and if you’re not active your potential new customers and clients have nowhere to go and nothing to see. Having a social media presence allows people who love your business to effectively promote it to their friends, family and followers.
Regular and strategic posting can drive your posts (and business) to new people. While paid can definitely dominate some platforms, the right social media strategy allows you to effectively target the right people organically.
People can share your content, expanding your business’ reach. Social media is great for distributing and optimising shareable content. By being active and getting creative you’re opening up opportunities for your content to be spread further than you imagined!
Community Connection
There’s a good chance that your existing and potential customers would love to reach out to you via social media. This could be for questions about your products and services, or experiences with your business. Being active on social media makes you available to your customers in a more natural and accessible way than customer service phone lines or email.
This type of community connection can help you to be better at business. You’re able to capitalise on opportunities for sales, collaboration and more through responding to comments and private messages. Additionally, your customers & clients are likely to provide valuable feedback on social media that you can then learn from and utilise to grow your business.
Updating Customers & Clients
Your business (ideally) isn’t stagnant. You’ll have sales, new product or service launches, changes to opening hours, and so much more. Social media allows you to connect with your customers & clients and let them know what’s happening. This can be done through Instagram Stories, where any minor updates can be shared and then expire within 24 hours, or via in-feed posts for larger announcements and launches.
Tip: Delete or archive posts about sales after the sale is done. This way your customers are still open to buying full price instead of just waiting around for the next discount.
If you’re looking to get started on social media then the Bright Cactus Instagram account is full of free resources and information. When you’re ready to smash it feel free to reach out for a free consultation regarding strategy, 1-on-1 coaching, or anything else you need!